Inbound Marketing

Getting Clients To Come To You

Inbound marketing or creating high-quality content which appears in organic search engine results is our preferred method for acquiring clients.

Inbound marketing is a highly-effective, cost-efficient, long-term digital marketing approach where the goal is to get your target clients to come to you. Although there are many interconnected aspects, in theory, the process is relatively simple:

  1. Create high-quality content that your ideal clients want to have.
  2. Promote said content.
  3. Collect prospect details before giving them access to the content.
  4. Once received, give the prospect access to the content and add them to an automated email list which drip feeds them more great content based on their interests.
  5. When they are ready, offer them a great offer to try and/or buy your goods or services.
  6. Prospect makes purchase.

Of course, in practice, it’s more complicated and takes a long-time before it shows true results. That said, if executed correctly , it is the best way to acquire new clients for the following reasons:

  • Once content is created and ranking well in search engines it will be generating leads effectively for free
  • Prospects who sign up for relevant content show genuine interest in your product and/or a problem you can solve
  • Once signed up (and already partially qualified) prospect interest can be nurtured using automated email marketing which again is basically free and requires minimal time
  • When prospects have shown sufficient interest (either by automated lead scoring or manual follow up) you can try to sell your product/service with a much higher success rate when compared to other methods
  • Given the low-costs and time involvement the method is highly scalable

In essence, effective inbound marketing provides virtually free, well-qualified leads that you only need to contact when they are ready for a sale.  

However, a well-performing inbound marketing campaign is difficult to implement and requires a combination of multiple services; websites, web hosting,  content creation, analytics, SEO and email marketing to name a few. That’s why we recommend you schedule a free consultation so we can discuss whether inbound marketing is a viable option for your business.

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Twenti Ltd
Kemp House
152-160 City Road
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EC1V 2NX

020 3998 3990
team@twenti.com

We help businesses get found online.

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