Social Media Strategy
Build a Following
Social media provides a fantastic opportunity to attract new customers, engage with existing customers and build customer relationships.
Social Media Opportunities
Some of the benefits a well-managed social media strategy can deliver.
Utilising the right platforms effectively can produce incredible, scalable advertising ROI.
With a huge range of criteria & filters you can narrow advertisements to your ideal clients, with a targeted message that resonates with them and generates leads.
What’s more, if they visited your website you can re-target them at a future date to nudge them towards a sale.
Customer service & engagement
Social media allows you to communicate directly with your audience and can enable you to improve customer service by providing timely responses to their queries & concerns.
What’s more by promoting highly relevant content you can engage your customers to generate leads, identify upsell opportunities and allow your most enthusiastic customers to promote your brand for you in the form of reviews and referrals.
Unfortunately crises do happen, and whilst social media prevents a fantastic opportunity to reach your target customers it also allows negative reviews to spread like wildfire that can really damage your brand.
By participating in the social media community you can track customer sentiment and respond quickly to reduce the impact on your reputation.
Improve your reputation
Social media platforms allow you to monitor your brand’s reach and customer sentiments. This enables you to capitalise on moment to generate sales and respond to crises quickly to minimise the potential impact.
What’s more creating a large following of engaged customers will build trust and credibility that leads to more sales.
Opportunity to go viral
Although it’s incredibly difficult to achieve and the chances are slim – but if you make it your business will be flooded with new customers.
No other marketing tool exists that can replicate the ROI of a viral post through social media. A single video or picture can reach tens of millions of people with little to no investment.
We can help brainstorm campaigns ideas to see if we can get them to go viral!
Reporting & Analytics
Whether you’re just starting out or an established business the key to growth is understanding your customers.
Social media generates a huge amount of data about your customers in real time. You can use that information to make smarter business decisions and tailor your strategy to better speak to your real audience.
Looking for more information on social media marketing?