What is Online Presence Management?

Online presence management, or OPM, is effectively using and optimising all the ways you are visible online as a business. It’s harnessing the power of the web to attract more clients, convert more leads and engage existing customers.

The Future Of Digital Marketing

Online Presence Management
In our internet-saturated day and age, there are so many opportunities to promote your business online.  Online Presence Management (OPM) refers to the process of creating, managing and optimising all of the elements involved in generating value for your business online. All components; digital strategy, web design, hosting, analytics and digital marketing need to work together as a whole to ensure you can rise above the noise and maximise the business value of your online presence.

Given that the digital space is becoming increasingly crowded, we believe the only way to consistently outperform competitors is to integrate multiple disciplines through OPM. This high-level approach allows you to evaluate all the available options, select the most effective methods and create synergies between them to get found online and grow your business.

OPM is the future of digital marketing.

Digital Strategy

Digital Strategy

An online presence starts with a clear, effective digital strategy. You need to have clear goals about what you want your audience to do once they find you and how this will generate revenue for your business.

Having these objectives will help filter down the options available and ensure that your decisions are dictated by the value they will provide. You can then optimise your efforts across different platforms so that they all contribute to you reaching your ideal clients and your business goals.

When considering what platforms and strategies to use you should consider all aspects of the customer journey and not just focus on acquiring new clients. Social media and online review websites provide excellent opportunities to engage your existing customers and leverage their loyalty to draw in new business. Actively managing your reputation, through tracking what other people say about your brand and replying to their comments or concerns, can also help build trust with potential customers.

Websites

Websites are the hub for all of your online efforts. They are the only space where you can fully-customise the visitor experience to convey what makes your business special. Websites are digital store fronts which actively sell your business 24/7 so it’s important to create a good first impression and let prospective customers know who you are and what you do.

The best websites – the ones that draw customers – are professional, user-friendly and have clearly defined goals. With analytics and SEO customisability you can continue to monitor performance to make sure potential customers find you first over your competitors.

   

   

Websites are the hub for all of your online efforts. They are the only space where you can fully-customise the visitor experience to convey what makes your business special. Websites are digital store fronts which actively sell your business 24/7 so it’s important to create a good first impression and let prospective customers know who you are and what you do.

The best websites – the ones that draw customers – are professional, user-friendly and have clearly defined goals. With analytics and SEO customisability you can continue to monitor performance to make sure potential customers find you first over your competitors.

Hosting

For websites to be found on the internet, they need to be hosted on publicly accessible servers – the kind of server you use directly effects the user experience of your website, particularly its speed and availability.

To ensure a good experience for all your website visitors our hosting focuses on what matters most: speed, security, transparency and reliability. We perform regular encrypted back-upssecurity updates and performance checks to ensure you can make the most out of your website.

We also offer tailored performance reports  to keep you in the loop about how your website is performing and the maintenance work carried out.  As an added bonus, our servers are 100% sustainable – all of the power supplied is completely renewable and we plant a tree for every website, every year to minimise your carbon footprint!

SEO

Once you have your website up-and-running with reliable hosting, it’s onto the most important part of OPM – Search Engine Optimisation (SEO). It doesn’t matter if you have a stunning product or service or even an incredible website if no-one knows it exists. The reality is that these days the way most people find information is through typing keywords into search engines – if you’re not in those search results you’ll struggle to get found online.

SEO is the process of increasing your website’s ranking in the search result pages with the aim of increasing the quality and quantity of traffic to your website. Website traffic is where most of the business value in OPM lies as it ultimately results in more sales.

Generally speaking there are three main types of SEO; on-page SEO, technical SEO and off-page SEO, which determine your search result appearance. On-page SEO refers to presenting your website content in a search friendly way and technical SEO is about optimising the performance and security of your website to signal quality to search engines. Finally, off-page SEO is about generating high-quality backlinks from reputable third party websites to improve your website’s authority.

SEO Analytics Tablet
SEO Analytics Tablet

Once you have your website up-and-running with reliable hosting, it’s onto the most important part of OPM – Search Engine Optimisation (SEO). It doesn’t matter if you have a stunning product or service or even an incredible website if no-one knows it exists. The reality is that these days the way most people find information is online through typing in keywords in search engines – if you’re not in those search results you’ll struggle to get found online.

SEO is the process of increasing your website’s ranking in the search result pages with the aim of increasing the quality and quantity of traffic to your website. Website traffic is where most of the business value in OPM lies as it ultimately results in more sales.

Generally speaking there are three main types: on-page SEO, technical SEO and off-page SEO which determine your search result appearance. On-page SEO refers to presenting your website content in a search friendly way and technical SEO is about optimising the performance and security of your website to signal quality to search engines. Finally, off-page SEO is about generating high-quality backlinks from reputable third party websites to improve your website’s authority.

Analytics

Website Analytics

Once you start to promote your website through SEO, it’s vital to analyse performance so you can continue to improve. Without analytics, you’re essentially guessing as to how effective your website, SEO and marketing campaigns have been and how much revenue they are generating for your business. To make informed decisions so you can grow your business effectively, you need to start monitoring website traffic.

Our custom dashboards display your goal conversions, referring websites and search engine performance so you can determine what the key profit driving campaigns are. Armed with these important insights you’ll eliminate the guesswork and can make much more informed decisions. In addition by recording website visitors you can optimise your content to improve conversions and improve marketing ROI.

Given how fast the digital landscape changes, it’s important to monitor changes to keep on top of updates, trends and new practices so your business can continue to grow!

Digital Marketing

Getting your brand out there doesn’t happen by accident. Paper marketing strategies like flyers and posters are being rapidly replaced by online equivalents because of their advanced targeting abilities and detailed analytics.

Digital marketing includes using paid advertisements, on social media sites (like Facebook) and on search engines (like Google or Bing) to draw traffic to your website. The pay-per-click model is extremely popular as you only need to pay when someone clicks on your ad. Coupled with advanced targeting filters such as demographics, age, interest, location and search keywords you can choose to only display advertisements to your ideal customers.

More cost-effective solutions include leveraging directory listings and using email marketing to encourage prospective customers towards a sale.

Digital Marketing
Digital Marketing
Getting your brand out there doesn’t happen by accident. Paper marketing strategies like flyers and posters are being rapidly replaced by online equivalents because of their advanced targeting abilities and detailed analytics.

Digital marketing includes using paid advertisements, on social media sites (like Facebook) and on search engines (like Google or Bing) to draw traffic to your website. The pay-per-click model is extremely popular as you only need to pay when someone clicks on your ad. Coupled with advanced targeting filters such as demographics, age, interest, location and search keywords you can choose to only display advertisements to your ideal customers.

More cost-effective solutions include leveraging directory listings and using email marketing to encourage prospective customers towards a sale.

To Sum It All Up

OPM is the best option for your business if you want to get found online. Through using all of the above services to make a series of small changes we can have a big impact on your online presence and help grow your business.

Want to grow your online presence?

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