The Google Ad Grant gives eligible non-profit organisations $10,000 per month (approx. £100k annually) in free advertising on the Google search platform. Ads appear at the top of relevant search results and drive prospective donors and volunteers to your website.

These days the most popular way to find information is to search online by typing key phrases into search engines. Search engine algorithms then interpret the search query and compare it with their website database to display the most relevant search results.

Generally speaking there are two principal types of results – organic and paid. Organic results are what the algorithms consider the best match given the search phrase – improving these positions is known as SEO or Search Engine Optimisation.

Paid results appear above the organic searches and are charged on a pay-per-click basis. The Google Ad Grant gives charities and non-profit organisations up to $10,000 (roughly £8,000) a month of free ad credit so you can appear at the top of people’s searches on the biggest search engine (Google).

By appearing top of the search results for queries related to your charity, your website receives more web traffic which in turn leads to more donations and volunteers.

Managing search ads can be confusing given that search results are constantly changing so you need to regularly tweak your campaigns to stay on top of the searches. Our Google Ad Grant management service takes care of the whole process for you so you can leverage the ad credit to continue to meet the grant’s eligibility criteria and deliver value to your organisation.

We save you time by optimising your ad campaigns over time. There are many factors which contribute to your ad position and minor changes can have a huge impact which is why we used industry best practices and monitor campaigns regularly.

Using conversion tracking and analytics dashboards our data-driven approach allows you to monitor performance so you can improve over time – schedule a free consultation to find out how we can help you.

Applying for the grant can also be a bit confusing but we can guide you through the process for free – get in touch to find out more.