More Traffic To Your Website
Search Engine Optimisation is the process of increasing the quality and quantity of traffic to your website by appearing higher in search results.
What is Search Engine Optimisation?
When people want to find information online they usually type keywords or search queries into a search engine. The search engine then uses advanced algorithms to prioritise and present the most relevant results. People then browse the search results pages and click through to the websites that they are interested in.
Search Engine Optimisation, or SEO, is the process of increasing your website’s ranking in the search result pages with the aim of increasing the quality and quantity of traffic to your website – which ultimately results in more sales.
In principle, the higher your website appears in search results the more traffic it will receive. When executed successfully, SEO in combination with inbound marketing can provide an abundance of virtually free, well-qualified leads that have a high chance of purchasing your goods or services.
Given the huge amount of data search engine algorithms process and constantly update, SEO is a complex and dynamic process. Generally speaking there are three main types: on-page SEO, technical SEO and off-page SEO.
Creating and presenting relevant, search engine friendly content.
Optimising website performance to signal quality to search engines.
Creating high-quality backlinks to increase keyword rankings.
Why is SEO Important?
SEO is a hugely important. Arguably, it’s actually the most important part of online presence management. The logic being that it doesn’t matter if you have a stunning product or service or even an incredible website if no-one knows it exists. As Stuart Britt puts it, “doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.”
Of course, paid advertising and offline marketing are extremely good tools for increasing awareness for your business (and options you should definitely consider), but either method seriously struggle to compete with SEO when considering their cost, time commitment and longevity.
Let’s face it: a lead generation machine which operates virtually on auto-pilot and generates new business in the long-run is definitely worth investigating – and that’s exactly what SEO and Inbound Marketing is.
SEO is usually where most of the business value generated from an online presence lies – which is why having the necessary tools to improve search engine rankings are vital. It’s the reason we started the business – to focus on generating real business value for our customers – and why you’re better off choosing us over the competition.
The alternatives simply don’t deliver the essentials required to succeed online – they can only be served through an all-in-one solution: a clear digital strategy, highly-customisable website, secure hosting, SEO, and detailed analytics.